Who you are.

Branding is about clearly articulating your school’s DNA or value proposition—in essence, who you are. Have you noticed that many schools’ mission statements all sound the same? In part, this is because most schools cannot define what truly makes themselves special and unique.
​Schools that are able to differentiate themselves have typically undertaken a comprehensive branding process
where they are challenged to decide who they are and who they are not.

DELIVERABLES

Brand discovery
Finding the core of your DNA and clearly articulating what makes you unique

Brand development:
Bringing your brand to life and helping you deliver the brand experience and the story you want to tell

Brand positioning
Looking at how enrollment management, marketing, and communications can further your brand relative to your competition

Visual identity; logo and graphic standards
Developing your school’s visual identity, logo and standards of use.

 Brand Architecture
Structuring the sub-brands within your school and explaining how they are related and different from one another, These can include areas like athletics, arts, non-academic functions like Advancement and Admissions, and ceremonial functions.